Web Survey Bibliography
“Survey respondents are increasingly attempting to take surveys on their mobile devices, whether researchers intend for this or not” (Cazes et al., 2011, p. 2). Approximately 50% of U.S. adults own a smartphone (Nielsen 2012; Smith 2012) and approximately 20% of U.S. adults own a tablet (Rainie 2012). These trends have serious implications for online surveys, especially for those not optimized for mobile devices. In this paper, we present results from tablet, computer, and smartphone administrations of a survey. Our main focus is on surveys taken with tablets and whether tablet survey administration is comparable to computer survey administration. There is currently very little research on tablet administration of online surveys, however, with tablet ownership on the rise, understanding the effects of this survey mode will become increasingly more important. In this study, we fielded a survey to a large, national sample of online panelists, who are also smartphone users. For the mode effect research being conducted, panelists were randomly assigned to a mobile app version or an online computer version of the survey. However, among the 711 respondents completing the online survey, 128 completed the survey using a smartphone mobile Web browser and 33 completed the survey using a tablet. We analyze three measures of survey taking behavior—breakoff rates, survey completion times, and item-missing data—among tablet respondents, computer respondents, and smartphone respondents (both mobile app and mobile Web respondents). Based on our analysis, tablet survey administration appears to be comparable to computer survey administration. Across each measure, differences in survey taking behaviors were small and not statistically significant. At the same time, with two of the measures—breakoff rates and survey completion time—we consistently uncovered differences between smartphone administration and computer administration, with differences being more pronounced among smartphone mobile Web respondents.
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Web survey bibliography (81)
- Data chunking for mobile web: effects on data quality; 2017; Lugtig, P. J.; Toepoel, V.
- Do Initial Respondents Differ From Callback Respondents? Lessons From a Mobile CATI Survey; 2016; Vicente, P.; Marques, C.
- Mobile Device Use in Web Surveys Among College Students: Predictors and Consequences for Data Quality...; 2016; Beach, S.; Musa, D.; Strotmeyer, S.; Schlarb, J.
- Web surveys for offline rural communities ; 2016; Gichohi, B. W.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- Pre-Survey Text Messages (SMS) Improve Participation Rate in an Australian Mobile Telephone Survey:...; 2016; Dal Grande, E.; Chittleborough, C. R.; Campostrini, S.; Dollard, M.; Taylor, A. W.
- When Should I Call You? An Analysis of Differences in Demographics and Responses According to Respondents...; 2016; Vicente, P.; Lopes, I.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- Mobile Research Methods: Opportunities and challenges of mobile research methodologies. ; 2015; Toninelli, D. (Ed.); Pinter, R.; de Pedraza, P.
- Collecting Health Research Data - Comparing Mobile Phone-assisted Personal Interviewing to Paper-and...; 2015; van Heerden, A. C.; Norris, S. A.; Tollman, S. M.; Richter, L. M.
- The Effects of Questionnaire Completion Using Mobile Devices on Data Quality. Evidence from a Probability...; 2015; Bosnjak, M.; Struminskaya, B.; Weyandt, K.
- Designing web surveys for the multi-device internet; 2015; de Bruijne, M.
- Mobility Enabled: Effects of Mobile Devices on Survey Response and Substantive Measures; 2015; Barlas, F. M.; Randall, T. K.
- Innovations in Email Invitation Design for Today’s Digital World; 2015; Saunders, T.; Kessler, A.
- Emerging Technologies: The Rise of Mobile Devices: From Smartphones to Smart Surveys; 2015; Buskirk, T. D.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Mixed-method feasibility study comparing the outpatient assessment of burn patients using a tablet device...; 2015; Mitchell, S. S.
- Mobile Devices for the Collection of Sensitive Information; 2015; Maitland, A.; Mercer, A. W.; Tourangeau, K.; Williams, Do.
- The Impact of Mixing Modes on Reliability in Longitudinal Studies; 2014; Cernat, A.
- Global market research 2013; 2013
- Australia: building a 21st century readership survey; 2013; Green, A., White, H.
- The new swiss national readership survey: fit for the future ; 2013; Amschler, H., Hoffmann, J.
- Relative Mode Effects on Data Quality in Mixed-Mode Surveys by an Instrumental Variable; 2013; Vannieuwenhuyze, J. T. A., Revilla, M.
- Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys; 2013; Couper, M. P.
- A report on the Confirmit Market Research Software Survey 2013; 2013; Macer, T., Wilson, S.
- Survey Breakoffs in a Computer-Assisted Telephone Interview; 2013; McGonagle, K.
- Impact of mode design on reliability in longitudinal data; 2013; Cernat, A.
- Mobility and Smartphones: a pilot study of travel data collection among experienced and inexperienced...; 2013; Douhou, S., Scherpenzeel, A.
- Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top...; 2013; Toepoel, V., Lugtig, P. J.
- Mode effects in Labour Force Surveys - do they really matter?; 2013; Koerner, T.
- Comparison of quality of web survey and CATI data using unobtrusive response latencies; 2013; Mayerl, J.
- Comparability of substantive results between modes and incentive conditions in a probability-based telephone...; 2013; Pekari, N.
- Data Collection Method Comparisons for the 2011 Fishing, Hunting, and Wildlife-Associated Recreation...; 2013; Herbstritt, M., Hornick, D.
- The comparability of Don't Know answers between CATI and CAWI modes; 2013; Pohjanpaa, K., Jarvensivu, M.
- Measuring the same concepts in several modes in the "BIBB/BAuA-Employee-Survey 2011/12" ; 2013; Gensicke, M., Tschersich, N., Hartmann, J.
- Error Prevention through Interviewer Emulation? Introducing questionnaire dialogues in the Norwegian...; 2013; Gravem, D. F.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Cross-Platform Measurement: User Experience With a Smartphone and Web Self- Reported Data Collection...; 2013; Petras, A. P., Duan, S., Dan, O.
- Examining the Feasibility of SMS as a Contact Mode for a College Student Survey; 2013; Crawford, S. D., McClain, C., O'Brien, S., Nelson, T. F.
- Surveys on Mobile Devices: Opportunities and Challenges; 2013; Couper, M. P.
- Benefits of Modular Design for Mobile and Online Surveys; 2012; Kelly, F., Johnson, A., Stevens, S.
- Unintentional mobile respondents; 2012; Peterson, G.
- Understanding Mode Effects between Mobile Web and Mobile SMS Surveys; 2012; Poduska, B., Johnson, E. P.
- Measures of Data Quality Across the RDD Frames; 2012; Lavrakas, P. J.
- Mobile Survey Participation Rates in Commercial Market Research: A Meta-Analysis; 2012; Bosnjak, M., Poggio, T., Becker, K. R., Funke, F., Wachenfeld, A., Fischer, B.
- Qualitatively Speaking: Mobile qualitative finally hits its stride; 2012; Bryson, J.
- Modular Survey Design for Mobile Devices; 2012; Johnson, A., Kelly, F.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.